Few word about

Our approach to design

We believe that as humans we are not buying brands but their values & style which they communicate - in this way we categorize and match them to each other. This philosophy allows us to focus on the human being, deep understanding of his world, problems & needs that guide him. Thinking this way we creating products tailored to consumers, being in response to their expectations and desires.

We are the architects of the brand's identity. We create a message filled with emotions - surprising and interesting which it is stored in memory and categorized among trustworthy brands.

Our approach to design ​

We believe that as humans we are not buying brands but their values & style which they communicate - in this way we categorize and match them to each other. This philosophy allows us to focus on the human being, deep understanding of his world, problems & needs that guide him. Thinking this way we creating products tailored to consumers, being in response to their expectations and desires.

We are the architects of the brand's identity. We create a message filled with emotions - surprising and interesting which it is stored in memory and categorized among trustworthy brands.

Design
Philosophy

1. Simplicity wins

2. Empathy first

3. Only effect WOW

4. Customer rules the world

5. Strategy is a brother of creativity

6. What we remove is just as important as what we leave

7. Interaction is emotion

8. Functionality beyond form

Design
Philosophy

1. Simplicity wins

2. Empathy first

3. Only effect WOW

4. Customer rules the world

5. Strategy is a brother of creativity

6. What we remove is just as important as what we leave

7. Interaction is emotion

8. Functionality beyond form

Our team

People who get it done

Dawid Polaniewski

Founder/CEO

English & Polish Support

Kamila Stelinska

Project Menager

Norwegian Support

People who get it done

Dawid Polaniewski

Founder/CEO

English & Polish Support

Kamila Stelinska

Project Menager

Norwegian Support

Works

Works that we are proud of

Works that we are proud of ​

Insight

Our design process

We are defining group of costumers to which your brand will connecting & we are carefully looking on their everyday life, problems, motivations, goals & life style to get conclusion how to create best matching between brand and customer & how to make best response for their needs by visual identity. 

Based on collected data we are creating personas – they are characters which represents different types of your brand costumers which will use your service similar but with different expectations, barriers & motivations. We are taking into account their goals, needs & passions to create precision respond for all of them.

Basing on created personas, with pencils in hands and brains full od ideas we starts creative process on white sheets of papers. We sketching our ideas looking for best of them to create simple and clear brand identity which your costumer will love and read what it want to say in first second.

Skething without using any colors allow us to see clear message of that what we create for you and choose the best logotype for your brand without disturbing the choice through color preferences.

To better display your brand among other brands, the process of designing graphic elements is based on a golden ratio method. This method allows to maintain the highest quality proportions, and aesthetics.

For 65% of customers, color is the most important factor when choosing a product. They can become the most important elements of the project, which is why we select and use the ones that best influence the purchasing decisions of your clients.

Designed logotype is presented to you on different types of objects, and places where it will be so that you can see how your new logo will present in reality.

The most often we are presenting 3 types of logotype with high recommendation for one of them from us to give you great freedom of choice.

When your decision will be made we will send to you all files that allow you to print and all media, formats and display new identity on all devices without loosing any one % on quality.